2005 | FEATURE | EDITORIALS
Notes From The Publisher
By Tom Dalldorf
The "good beer" movement is entering a new phase
that we will have to, for lack of a better term, call maturity.
Oh dear, not that. How will we ever get the newly minted twenty-somethings
to take craft beer seriously? After all, they have never known
a time when finding a great, characterful beer was a serious
challenge and its own reward.
Today's beer drinkers have the luxury of choice. Possibly
even too much choice, according to some. Confused and dismayed
by such wonderful variety, many younger drinkers are falling
back on convenient, accessible and oh-so-uncomplicated industrial
beverages with a perceived urban angst edge. PBR, anyone?
distant but not forgotten origins of the good-beer movement
had their challenges too. Often, young (green), diacetyl-laden,
slightly infected, skunky and/or oxidized micro or imported
beers were embraced as "characterful," if slightly
faulty beverages, but tolerated as objects of affection of
beer lovers eager to find anything that aspired to the interesting
or the unusual. Call this the brash adolescence of the beer
The painful puberty of the early nineties saw a rapid proliferation
of brewing around the country, with everyone and one's brother-in-law
getting into the act (with their wives or girlfriends as marketing
directors!). Gone are the Rhino Chaser, the Wanker and the
Bad Frog of a beer lover's nightmare. And not a tear to be
shed for them. The new century presents yet a new set of problems
for those trying to bring good beer to good-beer drinkers.
Access to market and retail/distributor consolidation present
formidable challenges for brewers today. Brewpubs have it
a little easier, with customers at the bar giving instant
feedback, pro and con. New breweries continue to open in the
face of an uncertain marketplace but are having to attain
the even higher standards set by veteran brewing operations.
Celebrator Beer News has been around for most of
this brewing revolution - evolution. As we enter our 18th
year of publication, the delightful task of finding, visiting,
tasting, enjoying and promoting the fruits of the ever-expanding
brewing world continue to delight and amaze us. We are deeply
indebted to our far-flung corps of peripatetic beer writers
for their continually astounding ability to come up with a
new angle on what is by now an old story.
Your job, as reader and beer lover, is to spread the word
of good beer to young and old alike. Share your great beer
finds with friends and family. Be the one at the gathering
with the "good stuff." Help us promote the category
and proselytize the passion for ales and lagers of distinction.
You vote for and contribute to the continuance of the great
brewing traditions now flourishing but for so long dormant
in this country.
It's truly a good time to be a beer lover. Pass it on.
LETTERS | Our
readers in their own write...
Here is an addition to your "Hop
Spots" of the Pacific Northwest. Skye Book and
Brew in Dayton, Wash., is a bookstore with a restaurant
that has a limited menu. They brew four beers, all of
which are available on draft only. Patrons sit at tables,
as the only bar is a service bar. Keep up the great
job that you are doing. I love your publication!
||Thanks for the tip and the kind words. We depend
on our readers to let us know of new places, changes or
closings. Delighted to have a New Yorker telling us about
Pacific Northwest brewing. We're sending you a Rolling
Boil Blues Band CD for your contribution. Let that be
a warning to others who send us useful information. —