| Imagine how difficult life must
have been one hundred years ago. In 1908, the typical beer publication
was more than likely a technical manual on hop ratios, barley
types and water temperature, delivered only to brewmasters and
beer company bigwigs. Later in the century, the equivalent of
a beer publication was found on the label of one’s favourite
industrial brew, such as, “Beechwood-aged,” “From
the land of Sky Blue Waters,” “It’s the water”
or “It’s Miller time.” Not very informative,
to say the least!
Now look at us. Just one century later — a mere heart-flutter compared
with the eons it took humans to master fire — we’ve
got a myriad of regional brewspapers positively breathtaking
in their coverage, artwork and descriptive wizardry. Case
in point: the Celebrator Beer News! This original
publication, noted as being the first brewspaper in the land
as well as the inspiration for many imitators, has evolved
over time to become North America’s longest-running
and most widely read brewspaper.
| With the release of that premier issue of the Celebrator
Beer News, a whole new genre of beer publication
was born! |
A beer newspaper this dramatic is almost unexpected, if you
think about its humble origins and the two crazy Canucks who
first envisioned it back in 1987. With the release of that
premier issue of the Celebrator Beer News (then called
the California Celebrator) on Valentines Day in 1988,
a whole new genre of beer publication was born! This crazy
Canuck, whose newspaper experience was about on par with the
Olympic gold medals won by Bangladesh, would never have guessed
that 20 years later, the 12-page, 10,000-circulation brewspaper
would grow into the 52-page, 60,000-circulation successful
glossy brewzine it is today. When Julie Nickels and I (the
founding publishers) envisioned the Celebrator, we
had little idea that it would grow into the indispensable
brewspaper it has become.
Those early days of the Celebrator were filled with
interesting but difficult times as we attempted to create
a new kind of newspaper and learn about the newspaper business
along the way. Luckily for us, in those first few months of
preparation, we managed to meet some very important and influential
hop-heads who helped guide us as we learned — on the
job — how to put a newspaper together.
People like the late Michael Jackson (newspaper man extraordinaire),
Judy Ashworth (of the late, great Lyons Brewery), Mark Carpenter
and Fritz Maytag (of Anchor Brewing Company), George Saxon
(of Phoenix Imports) and other VIPs like Ken Vermes, Brendan
Moylan, Rick Flynn, Jim Parker, Greg Jones, Bob Stoddard,
Dewayne Saxton, Phil Rogers, Bob Hufford and Ralph Steinlager,
to name only a few, were our counsel and soon-to-be friends.
They were more than instrumental in getting the Celebrator
off the ground. With their help, we managed to get the first
issue out the door and into the hands of a seemingly ravenous
public. And the rest, as they say, is history!
The Celebrator has continued over the last 20 years
to entertain and to allow the beer enthusiast to better understand
the growing and exciting beer world as it expands and develops,
despite the dark forces of economics, political correctness,
blandness and monotony that always threaten. But don’t
take my word for it. Just look at the many comments made over
the years regarding the Celebrator: |