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/// HEARD IT THROUGH THE HOPVINE
 
APRIL/MAY 2006 » BACK TO HOPVINE INDEX
 
HEARD IT THROUGH THE HOPVINE
“You Never Forget Your First Girl” Dept.: The traditional bosomy model for the St. Pauli ad, often a Playboy Playmate, has been given a rest this year as the ad agency tries out its edgy wings with an illustration designed to create controversy and stoke the flames of youthful imagination for those who read FHM, Giant, Maxim, Playboy, Rolling Stone and a few other manly rags. The alleged target audience (men, ages 25–34) may find it amusing, but the real target, somewhat younger than that, will go into fits of amoral apoplexy when they get a load of the illustration of the new St. Pauli girl drawn as a sexy mug of beer and giving new meaning to the term "head." See page 3. You never forget your first spew…

From Russia with Beer! Talk about brewer's glasnost. Anheuser-Busch and Heineken Russia have reached a licensing agreement that will allow Heineken to brew, sell and distribute A-B's flagship brand under the Bud trademark in Russia. The brewing will begin in the next few months in St. Petersburg, one of 10 breweries that Heineken operates in Russia. New slogan: Bud — The Comrade of Beers!…

Was that a Schlafly beer served at the St. Louis tour center of Anheuser-Busch Companies, the nation's largest brewer? In a further example of brewing glasnost, the staff from A-B and Tom Schlafly, owner of the St. Louis Brewery (maker of Schlafly beer), gathered to toast with beers made to celebrate Franklin's 300th birthday. Nearly 100 other brewers around the country brewed a commemorative Franklin beer to celebrate the occasion…

What Beer Would Jesus Drink? The Catholic Church in Lithuania issued a condemnation against beer maker Kalnapilio-Tauro Grupe for using a picture of Jesus Christ wearing earphones to advertise its product. Customers are urged to buy beer and win a CD. So far, no rioting or looting of embassies…

An article in The New York Times about iPod nights in bars around America stated that "The 21st Amendment in San Francisco has the Bay Area's best-known iPod night." What could be better than fresh beer and someone else's iPod?…

Sidney Frank passed away recently at the age of 86. In 1974, Frank began importing a spirit that would become a phenom and a right of passage for anyone turning 21: Jagermeister, a sweet and spicy German herbal liqueur. Through creative marketing (girls with large breasts), he built Jagermeister into the best-selling imported liqueur in the U.S. In 1997, he developed Grey Goose Vodka, which became the best-selling premium vodka. He sold the brand in 2004 for over $2 billion, an industry record. Still working up until his death, his newest creation, Michael Collins Irish Whiskey, is set to debut in March and could be, well, revolutionary…

Black Boxes Installed in 4x4s? The National Transportation Safety Board recently divulged that it had covertly funded a project with U.S. auto makers for the past five years whereby the auto makers installed black boxes in four-wheel-drive pickup trucks in an effort to determine the circumstances in the last 15 seconds before a fatal crash. They were surprised to find that in 44 of the 50 states, the last words of drivers in 61.2 percent of fatal crashes were "Oh, SHIT!" Only the states of Oklahoma, Louisiana, Mississippi, Alabama and Texas were different, where 89.3 percent of the final words were "Hold my beer and watch this!"…

Laboratory tests show that if we drink one liter of water each day, after one year we will have absorbed one kilo of the Escherichia coli bacteria usually found in feces. That is the equivalent of drinking a liter of poop. If, however, you stick to beer, whiskey, rum or other products of the fermentation arts, you will be remarkably poop-free. As Dean Griffiths, manager of Cirrus Beverage, observed, "It's better to drink alcohol and talk shit than to drink water and be full of shit!" Thanks, Dean…

The Right Coast Takes the Slam! Taking first place at the Brickskeller's now-legendary Lupulin Slam Hop Smackdown was Dogfish Head Super-Cali-Fragile-Vicious-Cask-Conditioned 90. The East Coast won the first year by a slim margin in an event that featured the first appearance of Randall the Enamel Animal beer super-hopper. The West won year two with a delicious blend of its brews. "The first three beers that year were separated by only about six or eight votes," said Brickskeller owner Dave Alexander. "The third-year winner was, however, a landslide. Sam Calagione’s cask won by over 100 votes!" As always, the Slam was the best selection of super-hoppy beers that find their way to D.C. Russian River took second place this year with Pliny the Elder and third with its triple IPA, Pliny the Younger. "Unfortunately, we had a problem at evening’s end," Dave said. "The winning team receives a pair of boxing gloves signed by all participants. Sam, as the winner, gave one glove to the West Coast team ’cause he’s so nice. Nodding Head's Bill Madden had earlier talked about opening a brewpub in Virginia, so Sam decided the other glove should hang in his place, and he gave Bill the other glove. And then, SOMEBODY TOOK THE GLOVE!!!" Dave admits that attendees were fairly hopped up, and perhaps someone’s judgment was impaired, leading to the incident. So, Sam is offering a case of Dogfish Head 60 Minute IPA to the person who returns the prize, no questions asked. Do you know where the glove is? …

 

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