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/// HEARD IT THROUGH THE HOPVINE
 
APRIL/MAY 2012 » BACK TO HOPVINE INDEX
 
HEARD IT THROUGH THE HOPVINE
Just when you think that all the clever beer names have been used… they just keep getting better. Wet ’N Reckless Brewing (!) in San Diego has amassed a small group of regulars behind whimsically named beers like Hyndman’s Honey Badger Don’t Care, a honey-infused California common. Makes you want to eat a cobra… Speaking of beer names, Big Time Brewery in Seattle announced the release of Whiny the Complainer on February 7, 2012. We have no idea where the name came from (wink!) but feel certain we can blame former brewer Bill Jenkins, now at Elliott Bay Brewery. Not to be outdone in the wacky name category, the brewers at Irish-themed Moylan’s Brewery in Novato, Calif., came up with Moylan’s Hop Craic XXXXIPA. Craic is pronounced “crack” in Ireland and means a really good time or feeling…

How’s that in Chinese? Bringing major brands to China can be challenging. Brand names like Coca-Cola and Heineken just don’t translate easily. And names in China have deep significance. Consequently, Lay’s potato chips are called Le Shi, or “Happy Things.” Your familiar Coca-Cola becomes Ke Kou Ke Le, or “Tasty fun.” Your BMW becomes Bao ma, or “Precious Horse.” And wouldn’t you know, someone would want to sell Heineken in the land of Tsingtao. Heineken becomes Xi Li, or “Happiness power.” So be sure not to pound a few Happiness Powers before driving your Precious Horse…

Budweiser recently introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries. By using a smartphone to scan the QR code on Budweiser packaging, downloading the free “Track Your Bud” app or visiting TrackYourBud.com, consumers can enter the born-on date found on bottles and cans and be taken on a guided tour of the creation of their individual beer by the Budweiser brewmaster responsible for it. One wonders if any feedback from the consumers will be possible. That should make for some interesting reading…

Bud Light Platinum? “I thought it was interesting that they ‘improved’ Bud Light by, it seems, giving it ‘more kick’ and higher alcohol,” writes longtime Celebrator reader Bryan Gros from Oakland, Calif. “But didn’t they create Bud Light by ‘lightening’ regular Bud? Is Bud Light Platinum an oxymoron?” Watch it, Bryan, the Bud folks are everywhere…

Siamese twins walk into a bar in Canada and park themselves on a bar stool. One of them says to the bartender, “Don’t mind us; we’re joined at the hip. I’m John. He’s Jim. Two Molsons, please.” The bartender, tries to make polite conversation while pouring the beers. “Been on holiday yet, lads?” “Off to England next month,” says John. “We go to England every year, rent a car and drive for miles.” “Ah, England!” says the bartender. “Wonderful country — the history, the beer, the culture …” “Nah, we don’t like that British crap,” says John. “So why keep going to England?” asks the bartender. “It’s the only chance Jim gets to drive."…

In honor of Presidents’ Day, TapHunter.com and Pintley.com surveyed more than 3,000 craft beer fans across the U.S., asking: “Which American President would you most like to share a beer with?” Guess who came in first? By receiving nearly a quarter of all the votes, former President Bill Clinton took first place (22.4%), followed by Barack Obama (15.5%), Abraham Lincoln (14.9%), George Washington (14.5%), JFK (10.2%), Ronald Reagan (7.7%) and George W. Bush (3.6%). Make that an N/A for that last guy…

Folks in Kansas City can see a new play called Beer for Breakfast — always a good thought, ever since Jim Morrison worked the concept into one of his songs for the Doors in the mid-’60s. This play is about three guys and the wife of what was supposed to be their fourth companion. The guys, intent on a getaway weekend of crappy food and, well, beer for breakfast, see their mission foiled when the distaff member shows up with healthy food and alternatives to the guys’ male menopausal escape. One critic said that the director undermined his best intentions “with plot twists that defy credibility and laughs that seem too easy, if not simply cheap.” The play should have featured better beer, too…

When the New York Giants defeated the San Francisco 49ers to face the New England Patriots in the Super Bowl, Harpoon Brewery’s Dan Kenary in Boston phoned his friend Steve Hindy, president of Brooklyn Brewery, and arranged a wager. The terms: If the Patriots won, Brooklyn would pour a keg of Harpoon IPA in its taproom, and if the Giants won, a keg of Brooklyn BLAST would be tapped in Harpoon’s Boston tasting room. Guess who was wearing that Giants jersey and pouring the first non-Harpoon beer ever poured at his facility? Wait till next year, Steve…
 

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