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JUNE/JULY 2013 » BACK TO HOPVINE INDEX
 
HEARD IT THROUGH THE HOPVINE
There have been way too many unprofitable beer joints in the history of good beer, but how about creating one on purpose! Welcome the world’s first nonprofit tap house and aspiring brewery — the Oregon Public House — which opened in Portland on May 17! Order a beer AND designate where the profit margin should go. According to OPH, “We attempt to support NPOs that cover a wide gamut of social justice, community and environmental needs.” Like the beer selection, the charity designation list is also rotating. A good slogan might be “We drink so others may have a better life.” Looking forward to seeing this in a future episode of Portlandia…

The Beard (Rogue’s brewmaster John Maier) announces that the Oregon House has approved a bill naming Saccharomyces cerevisiae, or brewer’s yeast, as the official state microbe of Oregon. The proposed legislation is currently before a committee of the Oregon Senate. Earlier, the Beard rode his bike from Newport, Ore., to the state capitol in Salem to testify in favor of Saccharomyces cerevisiae. Good for yet another episode of Portlandia?…

Favorite Beer Names Department: FiftyFifty in Truckee, Calif., has a prickly pear saison affectionately called Saison du Prick. It’s only 6% abv, so feel free to order another Prick if you like. But for gosh sakes, don’t get one Prick over the line, sweet Jesus…

Drink that Funky Buddha, White Boy! Welcome the Funky Buddha Brewery, a full-scale production brewery and taproom located in south Florida. Since its inception, The Funky Buddha Lounge & Brewery’s beers have been, well, funky, to say the least. Look for innovative beers melding traditional brewing methods with culinary ingredients such as chocolate, vanilla, tropical fruit and maple syrup. Beers include sudsy stalwarts such as Hop Gun IPA and the curiously exotic Maple Bacon Coffee Porter (currently ranking among the top 250 beers in the world, according to BeerAdvocate). Can’t you just hear Homer Simpson saying, “Mmmmm, bacon and beeeeer…”

Something new from Budweiser — a new bowtie-shaped, 11.3-ounce aluminum can. Debuting in a special eight-pack (makes price comparison difficult), the proprietary can, after three years in development, will be available only in the U.S. “This can is like nothing you’ve ever seen before,” said Pat McGauley, vice president of innovation at A-B. “The world’s most iconic beer brand deserves the world’s most unique and innovative can. I think we have it here.” A-B engineers needed to solve a number of technical challenges, and major equipment investments were required at Budweiser’s can-making facility. This news stunned many beer industry observers. A-B has a vice president of innovation? The new product in the oddly shaped can will be more expensive AND deliver the consumer less beer. Innovation indeed…

“We’re drinking elephant shit? It’s good, though…” A Japanese brewery created a beer using ingredients from elephant dung, and it sold out within minutes of going on sale. Elephant Dung beer, which is called Un, Kono Kuro, is made using coffee beans that have passed through an elephant. The Sankt Gallen brewery called the beer a “chocolate stout” despite it not containing any chocolate. The coffee beans used in the beer come from elephants at Thailand’s Golden Triangle Asian Elephant Foundation and cost over U.S. $100 per 35 grams. So this good shit is also expensive shit. Sankt Gallen said that it plans to put the beer on tap at its new shop, which opened in Tokyo earlier this year… Redhook Ale Brewery supports equality. Why? Because “You can’t spell lesbian without ESB,” says a new marketing campaign…

Will we soon be seeing signs like this in bars and alehouses across the country? “Don’t Text and Drink!” Could be. Seems some 47.6 percent of people surveyed admit to using social media while drunk. OK, mostly guys, but the data is there! According to a recent online survey by CreditDonkey.com, a credit card comparison website, 48.6 percent of social media users text while sitting in the bathroom. Eew. This may explain some of the posts we’ve seen on Facebook and Twitter. Males are more likely to engage in both toilet tweeting and drunk posting. Well, duh…

The European Union has granted permission to an Austrian brewery to officially use a controversial name of its latest beer: Fucking Hell. It is a fully legitimate permit. “Hell” in German means “light,” and the beer is produced in the Austrian town of Fucking. The Celebrator, in its quest to provide its readers with the very latest in classy news, wrote about the problem of the small Austrian town of Fucking and the proclivity of bad guys to steal the Fucking sign. The new beer may not help this situation, with all of the additional publicity. However, instead of bemoaning the loss of the Fucking sign, Europeans can instead raise a glass of Fucking Hell! Progress…
 

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