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/// HEARD IT THROUGH THE HOPVINE
 
OCTOBER/NOVEMBER 1996 » BACK TO HOPVINE INDEX
 
HEARD IT THROUGH THE HOPVINE
The Kirin Ichiban radio spots are taking a cheap shot at micros. The lady telling us about trying to select a beer in a store with 6,000 bottles sez, "First he recommends some weird microbrewery beer, then he suggest a Mexican beer we used to drink before we knew any better..." Oh dear! And this from the brewery that proclaims it's made from the "first pressings of the ingredients!" Notice they don't say "first pressings of the malt." Love that first-pressed rice juice...

And speaking of radio beer ads -- Pete's Wicked Ales have neatly defused the issue of where a beer is made. Current federal regs REQUIRE only the corporate headquarters (thanks, Budweiser!) on the label. Pete's radio spots, not encumbered by the label laws, say "Pete's Brewing Company, St. Paul, Minnesota." Now, is that Bud in the display case from Fairfield, CA or Fort Collins, CO or...

Party Like Its 1999 Dept.: Further Signs Micros Have Arrived -- This year's New Year's Eve at Madison Square Garden has a new twist: the black tie optional celebration, the Big Apple's most anticipated event, will feature four huge rooms including a Martini Lounge, a Dance Club, a Listening Lounge and... a Micro Brewery Beer Tasting Room! Make your resers now! Me? I party like it's $19.99...

How 'bout Homebrew and cigars? Try "Smoke 'n Ale," a new homebrew and cigar shop in Dana Point, CA. Their custom built Humidor Room contains some of the most sought after cigars in the world. Their motto: "One vice just isn't enough!"

Are you going to Heaven? If you're in Naples, FL you can! Heaven is a cigar and smoke shop there with some very hard to find products as well as the states largest humidor and largest selection of micros! Sounds like Heaven to me!!! If you get to Heaven before I do, say hello to Mr. Cigar, the CSO (Chief Smoking Officer). You can pick up a copy of the Celebrator there, too...

Our Manchester UK correspondent Paul Roberts checks in with a report of an enjoyable evening in one of the premier pubs drinking Pete's Wicked Bohemian Lager! Paul said that this delightful "import" was being sold for 1.50, "probably the same price as you would pay in a California bar!" We've heard of Coca-cola diplomacy, but this has merit!

Don't Let Your Platelets Clump! A new study put dark beer in the category including red wine that seem to prevent blood clotting and reduce heart problems. The findings prompted the U.S. Dietary Guidelines to suggest that one or two daily glasses of dark beer -- or any other alcoholic beverage rich in flavonoids -- can lower the risk of coronary heart disease in some people. And this from the August issue of Readers Digest. Readers Digest? Wow, my mom was right about them all along!...

Happy 5th Anniversary Zip City! The Zipper has been a most delightful replacement for a former tenant at 3 West 18th Street in NYC. That would have been The National Temperance Society which only lasted 5 years exactly. Next time you're in Manhattan be sure to stop by and raise a toast to their outlasting the forces of social engineering and beer deprivation. The very idea...

Tom Waltom forwards a clip from AP about an escaped circus bear in Russia who stole a beer from a pub patron and was captured after finishing several more brews provided by the amused crowd. Walton? Oh ya, he does PR for the hip new Thirsty Bear Brewpub in SF featuring Spanish Tapas. Rather successfully, I must say...

And if you start thinking that this here Beer Business is getting too dern serious and straight laced, check out an issue of Rogue: The Official Organ of the International Association of Rogues, the brewing industry's most "out there" publication (Hey, I got your "official organ" right here, pal). An example from their Letters to the Editor column, "Organist: I heard a rumor that part of Oregon Brewing Co. (Rogue) was bought by Miller. Is that true?" "Organist: It's not true -- we couldn't pass the dress code." To get a copy call 541-867-4131. And try not to be too serious...

Among the many arts and science courses offered in this fall's catalogue for the California Academy of Sciences is "the Fine Art of Beer Tasting!" Now THAT's education! Call 415-750-7100 to further yours.

 

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