subscribe » advertise » wholesale » contact us
ColumnsReviewsFeaturesRegionalVideosBlogs
/// HEARD IT THROUGH THE HOPVINE
 
AUGUST/SEPTEMBER 1998 » BACK TO HOPVINE INDEX
 
HEARD IT THROUGH THE HOPVINE
Drink a Beer — Save a Tree, Dept: Our good beer buddy Bob Brewer (his real name) from Portland reminds us that Saxer/Nor'Wester Brewery in Lake Oswego will take their empties at the brewery AND give you five cents per bottle PLUS they will donate an equivalent amount to environmental cleanup! That’s added incentive to create lots of empties, eh? Bob adds, “If you're lucky, they'll probably give you a taste of the latest thing on tap.” Talk about “Think Globally, Drink Locally”...

When baseball’s famed All-Star Game finally made it to Denver’s splendid new Coors Field the Big Guy beer and soft drink marketeers had every square inch of LoDo (lower downtown for you out-of-towners) draped in their corporate colors. When the Budweiser rep asked to put a banner in the common area between Dick’s Last Resort and Falling Rock Tap House the owners agreed but requested certain size limits. On the day of the, er, mounting, Chris (it’s good to be King!) Black of Falling Rock reports that a crane arrived and hung a huge “monstrosity” (his words) that went well beyond their agreed space. The company banner rep was not at all interested in Chris’ protests so our pernicious publican grabbed a hand truck and pulled five cases of Bud to the sidewalk and proceeded to give the King of Beers a few well-placed whacks with a sledge hammer! The company reps quickly negotiated a belated banner trimming and Chris went back to publicaning. Reportedly, the mess was quickly cleaned up, the broken cases replaced... and the American League won! Another triumph for modern marketing...

“Waiter, there’s a deer in my beer” Dept: The local newspaper headline read: "Animal Rights Extremists Assault Local Establishment... Are Tranquilized!!" The whole story? According to the paper, "At approximately 6 am, a daring team of animal activists, revolted by the use of native animal names for a commercial establishment, assaulted The Raccoon River Brewing Company, of Des Moines, IA. One of the daring pair made a hasty escape, barely eluding authorities, whilst his accomplice, only identified as ‘Bambi,’ was captured in a daring counter-assault by law enforcement." True Story. Two “activist” deer crashed a plate glass window of the Raccoon River BrewPub and proceeded to wreck havoc. "Apart from the blood and fur everywhere, they really didn't do much damage," said a witness. "One of them managed to escape by pushing on the 'Panic Bar" on the door that leads to the patio, and got away. The other was shot with a tranquilizer gun and carried out by four Animal Control Officers." And many thanks to Jethro Gump for the heart-rendering deer story...

By now everyone knows the difference between Beer Nuts and Deer Nuts. Beer Nuts are $1.69 and Deer Nuts are under a buck...

Weegman Park Brewery, in the shadow of Chicago’s famed Wrigley Field, claimed its first “celebrity siting,” according to brewer Mark Lindzy, when Chris Chelios (captain of the Chicago Blackhawks) was spotted eating at the brewpub’s Pizza Bar after he sang "Take Me Out to the Ball Game" at a Cub’s game at Wrigley...

If you’re a fan of eccentric publisher Bill Owen’s venerable mag American Brewer, you’ve no doubt see his masthead quote: “Give a man a beer, he'll waste an hour; Teach a man to brew, he'll waste a lifetime.” The problem is that the quote has been bouncing around the net for over three years, according to a Eugene, Oregon brewer and net-head, and even made the back of some Portland area homebrewer’s t-shirts years ago! Our Bill insists on claiming the aphorism as his own, however. Maybe it should read, “Give a man a magazine, he’ll waste an hour; Teach a man to publish, he’ll waste a lifetime.”

Four-legged Outings Dept: Bud’s Clydesdales proudly strutted their stuff at this year’s Gay Freedom Day parade in San Francisco. Who knew! Some of us were just getting over the Spuds McKenzie thing. Remember? Spuds, Budweiser’s “party hearty” pup, was always hanging out with the bikini babes in those ads. Well, to tell an old family secret, Spuds turned out to be... A BITCH! Geez, talk about yer truth in packaging...

BTW, this year’s Gay Pride week saw the introduction of Q Beer, former ad man Phillip Feemster’s new creation from his Queer Brewing Company, San Francisco, CA (where else?). The colorful labels create a “rainbow” of color in the six-packs. (Get it?) Look for his soon to be launched spring water called Crystal Queer!...

Did you notice the Canada Newswire story on the launch of Upper Canada's new beer, Maple Brown Ale? The brewery proudly trumpeted the fact that “Upper Canada's beers have always been brewed according to the Reinheitsgebot.” “Silly me,” said one observer close to the Canadian beer scene, “I never knew that the Germans had written maple syrup into their Purity Law!” They did, only syrup-ticiously...

"I have found that alcohol, when taken in sufficient quantity, will produce all the effects of drunkenness." — Oscar Wilde

 

Advertisement

 

home » columns » reviews » features » regional » videos + » blogs » events » subscribe » advertise » wholesale » contact us

© Celebrator Beer News | Dalldorf Communications, Inc. All rights reserved. Hosting provided by RealBeer.