| San Francisco Beer Week began as
a response to our beer-loving brothers in the City of Brotherly
Love, Philadelphia. They had set the bar high with the first
Philly Beer Week, held last year in March. Hundreds of events,
from pint nights to elaborate beer dinners, were held all over
eastern Pennsylvania, all under the moniker “America’s
Best Beer-Drinking City.” My colleague Jay Brooks and
I attended the events and thought that the San Francisco Bay
Area would be prime for such an undertaking. After some discussions
with other like-minded beer industry folks, a small committee
was formed to establish SF Beer Week.
The group, consisting of Jay Brooks (brookstonbeerbulletin.com),
Dave McLean (Magnolia and Alembic), Shaun O’Sullivan
(21st Amendment), Bruce Paton (beerchef.com)
and me, with input from Dave Keene (Toronado), put together
a program for an eight-day celebration of beer to take place
in the San Francisco Bay Area and Northern California. Given
the Bay Area’s role in founding the craft beer industry,
our Mr. Brooks came up with “America’s Original
Craft Beer–Drinking City.” The gauntlet had been
dropped. In the nicest possible way, of course.
The program was launched during the Great American Beer Festival
in Denver last September with a hospitality at Falling Rock
Tap House. Getting brewers to sign on was the easy part. Getting
the word out to the beer-loving public was more of a challenge.
More meetings, after which a group of beer “evangelists”
was let loose to pursue and develop events for S.F. Beer Week.
We gathered momentum.
We needed a significant “kickoff” event. We had
hoped to hold it at Anchor Brewing Company, given its founding
role in the American good-beer movement. Timing. Anchor had
a new beer, but would it be ready in time? The suspense built.
By sheer force of will, Fritz Maytag stepped up and contributed
his nascent Our Barrel-Aged Beer, a blended beer aged in Old
Potrero barrels (it was spectacular, by the way), as the focal
point of the kickoff, held at his brewery on February 6,
2009. The event was as impressive as the beer itself! We were
on our way.
| A group of beer “evangelists” was let loose
to pursue and develop events for SF Beer Week. We gathered
momentum. |
The kickoff at Anchor was attended by a who’s who of
the beer world, and the topic of SF Beer Week was pervasive
among the attendees. We were already benefiting from radio
interviews and newspaper mentions. Our longtime supporter
and beer industry reporter Bill Brand of the Oakland Tribune
did weekly columns on developments of SF Beer Week and helped
spread the word.
The very next day, Saturday, February 7, a greatly expanded
Double IPA Festival was held at The Bistro in Hayward, Calif.
Nearly 30 double IPAs were available for tasting and were
professionally judged. Over 1,200 people attended, a huge
success by any measure. Many other events were held, at venues
as diverse as The Trappist, Seabright Brewery, La Trappe,
The Monk’s Kettle, City Beer Store, The Jug Shop, Millennium
Restaurant and others.
On Sunday, Beer to Breakers and a Magical Brew Pub Tour were
held, along with over a dozen other events. That same day,
beer lovers were choosing between attending the Alembic Sunday
Supper with Sam Calagione of Dogfish Head and Dave McLean
of the Magnolia Pub, and attending a Celebration of Mexican
Food & Craft Beer at Marin Brewing Company. I also made
it over to Triple Rock Brewery’s All Sour-Style Barrel-Aged
Beer Tasting. You beer lovers could also “Wet Your Whistles”
during a Peninsula Pub Crawl on Caltrain.
This reporter also attended a wonderful dinner with beer
at the new Miss Pearl’s Jam House in Oakland. Not to
be missed was the Beer Circus hosted by Lagunitas Brewing
Company in Petaluma. Truly off-the-hook great! At the 21st
Amendment Brewpub, a dinner featuring Homebrew Chef Sean Paxton
was wrapping up, and beer industry reporter Bill Brand left
for his ride home. Sadly, he was struck by a Muni streetcar
and ended up in ICU at San Francisco General Hospital. Things
looked grim.
On Monday, I attended Henry's Publick House Beer Dinner in
Berkeley, featuring Triple Rock and Iron Springs beer. But
I missed Moylan’s Whisky! Beer! Cheese! Chocolate! event
at Noonan’s Bar & Grill. I also missed the Sierra
Nevada Five-Course Beer Tasting Dinner at Horizons Restaurant
in Sausalito. It was getting complicated. Consider that Strong
Beer Month was still going on at Magnolia’s and 21st
Amendment! Food and beer pairings went all week at the seminal
foodie experience called Chez Panisse Restaurant and Café
in Berkeley. Reports were that Bill Brand had stabilized but
was still in a coma.
Tuesday’s plethora of events included a Sierra Nevada
Four-Course Beer Dinner at the Hotel Mac in Point Richmond;
meeting Vinnie Cilurzo of Russian River at the Toronado; and
attending a cheese and beer mash-up at The Bistro in Hayward;
among others.
Wednesday’s Cheese & Beer Tasting held at Rogue
Ales Public House in San Francisco was packed. Many also attended
ThirstyBear Brewing Company’s Cask & Quesos Night,
featuring cask beers; and Russian River Night at Oliveto’s
in Oakland, across the Bay.
Thursday featured “A Night of Ales: A Firestone Walker
Beer Dinner” by Homebrew Chef Sean Paxton at the Peacock
Lounge, sponsored by the Toronado. That dinner tasting was
amazing. But across the Bay in Hayward, Beer Mixology &
Sensory Appreciation with Sierra Nevada Brewing Company and
publican Judy Ashworth was also happening at The Bistro.
Friday morning was the Bavarian Beer Breakfast at Gordon
Biersch in the City, followed in the afternoon by a “Meet
the Brewers” of the San Francisco Brewers Guild at Speakeasy
Ales & Lagers. That evening, a spectacular Beer and Chocolate
dinner designed by Beer Chef Bruce Paton was held at San Francisco’s
Cathedral Hill Hotel.
Saturday began with the Toronado Barleywine Festival, where
55 beers were served and judged double-blind. Anchor Brewing
hosted the Homebrew Club of the Year, among other Saturday
events.
Sunday came to a close (thankfully, for some) with Celebrator's
Best of the West Beerfest at the Oakland Convention Center/Marriott
Hotel. Some 55 breweries poured their best beers for over
1,000 attendees. It was an amazing conclusion to an eight-day
series of events that just sort of came together because they
needed to.
We later learned that our friend and colleague Bill Brand
had passed away from his injuries. Bill was instrumental in
publicizing and promoting the first SF Beer Week. He will
be remembered at future events as the reporter who stepped
up for the good-beer story.
VIEW THE SF BEER WEEK 2009
FEATURE HERE |