Breckenridge Distillery Introduces Bold 100 Proof Rye Whiskey Crafted at 9,600 Feet

The Breckenridge Distillery is introducing a new 100 Proof Rye Whiskey that embodies its mountain-crafted style. It is boldly spicy with notes of chocolate, caramel and fruit – made with 80% rye at 9,600 feet. The launch upholds the distillery’s legacy of award-winning, superior quality whiskey.

In a press release, Breckenridge Distillery announced that its Rye Whiskey is now available in Colorado retailers and online for home delivery where permitted at $34.99-39.99 MSRP.

Breckenridge Rye Whiskey is the latest evolution of the distillery’s celebrated whiskey lineup. Crafted at altitude in the heart of the Colorado Rockies, this expression reflects the same passion for precision and quality that has earned the distillery three World’s Best and awards and five Icons of Whiskey awards on the world stage.

The nose opens with soft chocolate and fleeting hints of cherry, layered with subtle honey, delicate hay, and a gentle rye spice that adds an earthy, rustic lift. On the palate, light chocolate builds into rich caramel and cocoa, with hints of stone fruit emerging mid-palate before a bold, lingering rye spice carries through a warm, enduring finish.

“Rye whiskey has always been one of our favorites. Traditional Rye fans talk a lot about how many of today’s available offerings lack the big rye notes with a perfect spice balance that we enjoyed in decades past. We wanted to bring back classic Rye, bold but in harmony, devoid of the angular oak notes you typically encounter these days. We believe we nailed this one,” said Bryan Nolt, Founder of Breckenridge Distillery. “We’ve spent years refining what a Colorado whiskey could be, and this represents some of the most deliberate, exciting work we’ve ever done as a distillery.”

About Breckenridge Distillery

Founded in Colorado in 2008, Breckenridge Distillery is the “World’s Highest Distillery,” and is best known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey.

One of the most highly awarded distilleries in the U.S., the Breckenridge Distillery is proudly a 3x Icons of Whisky and 10x winner of Best American Blended winner at the World Whiskies Awards by Whisky Magazine and a 4x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World’s Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World’s Best Blended Whiskey and Breckenridge Gin, named World’s Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded 6 Double Golds at the San Francisco World Spirits Competition.

The Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named as one of the country’s Top Visitor Attractions by Whisky Magazine, guests can dine at their award-winning restaurant, enjoy show-stopping cocktails, learn about their highly awarded spirits with an in-depth tasting, and get an inside look at their active production facility. New to the distillery, guests have the opportunity to blend their own whiskey as they learn the inner workings of whiskey production.

Breckenridge Distillery is a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For more information about Breckenridge Distillery, visit www.breckenridgedistillery.com and click here to find retailers near you. Keep up with Breckenridge Distillery on Instagram by following @breckdistillery and become a fan at facebook.com/BreckDistillery.