Happenstance Whiskey Expands West Coast Reach with Whole Foods California Launch

Happenstance Whiskey continues its West Coast expansion with a new retail presence that brings its award-winning bourbon to a wider California audience. Founded in Nashville as a 100% women-owned brand, it has built a reputation for approachable, premium whiskey designed for both sipping and mixing.

According to a press release from Happenstance Whiskey, brand is now available at select Whole Foods Market locations throughout Southern California.

This marks a significant step forward in the brand’s West Coast expansion, hitting shelves at the leading natural and organic foods retailer. The brand continues to grow its presence in the Golden State following its California distribution announcement earlier this year.

“As a California native, it felt like a natural next step for our brand to reach whiskey drinkers on the West Coast; the Whole Foods Market shopper cares about quality and intentionality, which is exactly what Happenstance delivers. I am thrilled to bring our premium portfolio to customers in the Golden State,” says Paige Parker, Founder and CEO of Happenstance Whiskey.

To find a location near you, visit the store locator at happenstancewhiskey.com/pages/find-us.

The Whole Foods Market launch comes on the heels of a milestone year for Happenstance Whiskey. After the brand’s Double Gold award-winning 9-year Single Barrel was such a success as a limited release, the company made it a permanent fixture in the portfolio, now available as a 10-year expression.

Happenstance Whiskey is reshaping the whiskey category, offering an approachable yet elevated spirit brand and flavor profile. Since 40% of whiskey drinkers are women, Happenstance was created with the intention of keeping this whiskey lover at the forefront of innovation:

• A curated, premium whiskey that’s easy to drink and easier to mix in a cocktail
• Delivers complex flavors, unique textures and hand-selected aged bourbon
• Contemporary packaging and innovation

To learn more about Happenstance Whiskey, visit www.happenstancewhiskey.com or follow the brand on Instagram at @happenstancewhiskey.

Happenstance Whiskey is a 100% women-owned whiskey company out of Nashville, Tennessee.

Founder Paige Parker wanted to create a brand that paid homage to the tradition of whiskey, but with a contemporary twist for modern whiskey drinkers like herself.

Happenstance’s flagship Founder’s Edition straight bourbon whiskey is blended to be an approachable, cabernet-style bourbon: full-bodied and smooth, yet versatile in any cocktail.