Seagram’s 7 Crown Debuts Apple Pie Whiskey With Baked Apple and Spice Notes for Summer

Seagram’s 7 Crown is set to release a new Apple Pie flavored whiskey which combines smooth whiskey with the taste of baked apple, spice and vanilla for a warm-seasonal offering. The drink takes those flavors and creates an easy, accessible profile for summertime drinking. It’s made for casual summer times — with or without ice, and also in simple cocktails such as the classic 7&7.

A press release from Seagram’s 7 Crown announced that ‘Apple Pie’ will be rolling out nationwide this June: showing up in retail displays and behind bars across the country.

It will be spotlighting the iconic 7&7 made with 7UP^® all summer long. The drink will be available for a limited time at a suggested retail price of $11.99.

Seagram’s 7 Crown Apple Pie is designed to be a delicious seasonal flavor, the ultimate companion for backyard barbecues, lake days, long weekends, and everything in between.

A fresh twist on an American classic, Seagram’s 7 Crown Apple Pie blends the smooth, approachable character of Seagram’s 7 Crown with notes of baked apple, warm spice and a hint of vanilla pie crust. The result? bold, nostalgic flavor that tastes like summer in a glass—perfect over ice or mixed into crowd-favorite cocktails at everything from Fourth of July celebrations to bonfire nights with the people you love.

“With Seagram’s 7 Crown Apple Pie, we’re bringing new energy to a flavor people already love,” said Brand Director, Single Malts & Emerging Whiskies, Frank Dudley. “It’s familiar, it’s fun and it fits right into the kind of summer people wait all year for, whether you’re carrying on traditions or making new ones.”

At 70 proof, Seagram’s 7 Crown Apple Pie is as versatile as it is flavorful — easy to enjoy on the rocks or in the brand’s iconic serve, the 7&7:

Ingredients:

1.5 oz. Seagram’s 7 Crown Apple Pie

5 oz. 7UP^® Lemon-lime soda

Slice of lime

Directions:

1. Add Seagram’s 7 Crown Apple Pie and 7UP^® soda to a highball glass with ice

2. Stir well

3. Garnish with lime slice

Seagram’s 7 Crown is an American blended whiskey aged in oak with a rich and casual history. No matter how you choose to celebrate this summer, Seagram’s 7 Crown reminds you to always drink responsibly.

About Seagram’s 7 Crown

Seagram’s 7 Crown American Blended Whiskey is an icon with a rich heritage dating back to the 1930s. A blended American whiskey, Seagram’s 7 Crown has a legacy of bringing people together through its easy-to-drink, smooth liquid. Seagram’s 7 Crown is casual, approachable and has a taste profile that stands the test of time on its own and in its signature drink, the 7 & 7. For more information, visit seagrams7.com and follow on Instagram @seagrams7. Seagram’s 7 Crown encourages all consumers to please enjoy responsibly.